Press Release: Do The Macaroon Dance!

 Red Ribbon on track to build first public school

September 21, 2013, Manila, Philippines – Loyal consumers and fans of Red Ribbon gathered in The Block at SM North as the renowned bakeshop unveiled a new dance craze, The Macaroon Dance.  This new dance craze features Apl.de.Ap, member of the world-famous band The Black Eyed Peas.

Red Ribbon invited their audience to groove to the music especially made for Red Ribbon's Macaroons for a Cause.

Red Ribbon’s new pastry gives you not only coconut goodness in creamy perfection, but also helps increase the Filipino youth's access to education. Each pack of 10 sells for only PhP 50. For every purchase, P7 will go to the Apl.de.Ap Foundation’s cause of building a public high school

In The Block at SM North, Red Ribbon prepared quite a treat for their fans.Chino Lazaro, Brand Manager, shared updates on the goal of Red Ribbon, Apl.de.Ap Foundation and Franklin Baker Company, to sell 4.2 million packs of Macaroons for a Cause.

“The Macaroons For A Cause has received an overwhelming response since we have launched the product 2 months ago. Every pack of macaroon sold brings us closer to achieving our goal to build a school in the hopes of molding globally-competitive youth in the Philippines,” he shares.

Apl.de.Ap or Allan Pineda has personally experienced the impact of having a good education. He shares, “With an education, you can be anything. [Education] is the way out of poverty”.

The members of the audience were given a sneak preview of Red Ribbon’s Macaroon Dance, which will be launched online on September 22, 2013 in YouTube.


Macaroons For A Cause was launched by Red Ribbon along with Apl.de.Ap Foundation and Franklin Baker Company of the Philippines to put up a public school that focuses on shaping the youth and enhancing their skills in music and technology. Red Ribbon aims to reach its 4.2 million target in 2 years.

Over 600 high school students will benefit from the first public school built by this partnership

About Red Ribbon

Red Ribbon was established in 1979 as an all Filipino-owned small cakes and pastry shop in Timog Avenue, Quezon City. It is a proudly Filipino-owned business network committed to its mission of bringing the joy eating to everyone through its great-tasting food and superior quality. In 2005, Jollibee Foods Corporation fully acquired Red Ribbon, and has expanded to over 230 stores in the Philippines and more than 30 in the USA.

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